The Thrifty New England Traveler is a blog of VisitingNewEngland.com, the travel site for New England.

Seeing the Good in The Goodness Store in East Douglas, Mass.

The Goodness Store and News Room Restaurant in East Douglas, Mass., might have faded signs outside, but inside you’ll find a hometown business with no signs of fading.

Image of Goodness Store, East Douglas, Mass. (photo by Eric)

Goodness Store, East Douglas, Mass. (photo by Eric)

This old-time variety store that has been around forever won’t win any beauty contests, mind you, but it’s a great, budget-friendly place to grab a burger or hot dog, coffee and newspaper. What you’ll also find is a pride of ownership that is not always apparent in a world less focused on good customer service.


Case in point: I asked the owner about the “specials of the day.” He paused and felt terrible saying, “I didn’t make any special today. I’m sorry.” This wasn’t your basic vapid-response-in-between-texting from some dopey employee. He really meant it and as a result, I will be back. That might sound strange for a place that didn’t offer any “specials of the day,” on the day I was there, but I’m more into business sincerity and communication to go along with a good deal.

By the way, the “News Room Restaurant” that you see on the sign in the photo above needs a little further exploration: the restaurant is just a few tables with chairs in the front and back. That’s OK, though, that’s the way many variety stores used to be, so I was glad to run across this roadside Americana remnant of unpretentiousness.

If you’re traveling down Route 16 in south central Massachusetts en route to perhaps a day in Worcester, Mass., or antique shopping in Putnam, Conn., I suggest you stop here for a quick bite. It’s so nice to see a long-time business in a nice small town community like Douglas remain a presence even though the signs are worn. There’s still some “goodness,” after all, in the locally-owned and operated mom and pop business world!

The Goodness Store and News Room Restaurant
328 SE Main St.
East Douglas, MA
Tel. (508) 476-2202

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