Article by Eric H.
The Seasons Four in Lexington, Mass., lives up to its name as a four-season store selling “outdoor living” merchandise and featuring a comprehensive gardening center. For many of us, however, the Seasons Four is best known for its Christmas offerings during the holiday season.
Tucked away at the bottom of a hill off Massachusetts Ave. (right near a section of the Minuteman Bike Trail), the Seasons Four might not have the high-tech sheen of other Christmas retail stores, but you’ll definitely feel like you’re in the Christmas spirit when shopping here. Its “Christmas City” sells fresh and artificial trees and greens, a whole lot of ornaments, conventional and innovative lights and various gifts. The layout is pleasing on the eye and will have you singing “Jingle Bells” all the way, in no time flat.
Many people think that an independently-owned store in upper-class Lexington would not offer good value, but the opposite is true. There are good deals all over the store and, of course, customer service is always top-notch. Yes, some of the outdoor merchandise is pricey but overall, the Seasons Four offers something for all budgets — especially around the holiday season.
Growing up in neighboring Arlington, I always enjoyed the holiday spirit at the Seasons Four during the 1970s. It’s probably even better now for kids with myriad events during the Christmas season, anchored by visits from Santa and Elmo: http://www.seasons-four.com/2010_holiday_events.pdf.
There’s something ultimately heartwarming about a locally-owned store putting in a big effort to transform its business into a Boston area travel destination for the holidays. All of this, however, would be to no avail if the merchandise was sub-par and anemic in quantities. The Seasons Four almost comes across almost as comprehensive as a chain store’s holiday set-up, but with the added layers of truly knowledgeable customer service and pride of ownership. Through the generations, the Seasons Four has become somewhat of a retail Christmas gift for locals that love to shop local for the holiday season.
The Seasons Four
1265 Massachusetts Ave.
Tel. (781) 861-1200