The Thrifty New England Traveler is a blog of VisitingNewEngland, a web site that features real New England travel stories told by a lifelong local.

2021 Enchanted Village Returns to Jordan’s Furniture in Avon, Mass.

Photo of Christmas display at Enchanted Village, Jordan's Furniture, Avon MA

One of the many amazing Christmas displays at Enchanted Village Jordan’s Furniture, Avon MA (photo by Eric)

One of the greatest Christmas gifts anyone could give to us New Englanders is the return of the legendary Enchanted Village Christmas Display at Jordan’s Furniture in Avon, Mass. The 2021 Enchanted Village runs through Jan. 2, 2022.

What an amazing Christmas scene with the historic holiday village, Polar Express 4D ride, laser LITE show, indoor ice skating rink, indoor tube slide and, of course, the wonderful presence of Santa Claus (available for pictures!). But wait, that’s not all: You can also enjoy Jordan’s Furniture blueberry muffins (based on the legendary Jordan Marsh blueberry muffins). New Englanders know these muffins as some of the best in New England!

Admission is free to the animated village (there are admission charges for special attractions). Hours: Monday through Thursday, 11 a.m. to 7 p.m.; Friday,11 .am. to 8 p.m.; Saturday, 10 a.m. to 8 p.m.; and Sunday 11 a.m. to 5 p.m. For photos with Santa, hours are: Monday through Friday, 12 noon to 5 p.m.; Saturday, 11 a.m. to 6 p.m.; Sunday, 11 a.m. to 5 p.m.; and December 24, 12 noon to 3 p.m.

Once a local household name holiday tradition at the former Jordan Marsh Department Store at Downtown Crossing in Boston, Mass., the Enchanted Village pieces were, thankfully, rescued from the auction block in 2009 by Jordan’s Furniture. ┬áThe move was a smart one — the usual mode for Jordan’s — by bringing back such an important part of New England Christmas tradition for older and newer generations of New Englanders and vacationers to enjoy.

The Enchanted Village is, thankfully, back in full form at Jordan’s in Avon with 8,000 square ft. of yuletide scenes and animated figurines. It has a larger than life presence and is big on charm — originally crafted in the 1930s by a Bavarian toymaker! The entire display is in great condition, updated and enhanced from back in the day. Also, Enchanted Village offers an indoor skating rink that further brings one into a New England winter state of mind. We hope you can visit this special place now through the Christmas season!

Good things come to those who wait, and that’s certainly the case with The Enchanted Village which, until 2009, had been non-existent since 2006. ┬áThe display had previously moved from Jordan Marsh to Macy’s to the City of Boston — and then finally being put up for auction in 2009.

Thank you, Jordan’s, for this wonderful Christmas gift. It feels like the magic of Christmas in New England just became that much stronger with this revered wonderland of Christmas village joy!

Oh, and one more thing — admission is free! For more information including pricing for attractions, log onto the Jordan’s Furniture web site at

If you liked this article on Enchanted Village, please share the graphic below on Pinterest. Thanks!

Enchanted Village is a wonderful, traditional New England Christmas attraction family destination, now showcased at Jordan's Furniture in Avon, Mass.

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